Juul vs Youth

Juuling recently became a new habitat among young adults and teenagers. While similar to vaping; however, a Juul resembles the similar design to a usb flash drive. The long part holds the battery that lights up to show the charge level. Most E- Cigarettes work the same way; the cartridges (juul pods) filled with nicotine, flavors, and other chemicals. The cartridge heats up turning the juice into vapor. This allows the smoker to consume the nicotine. The FDA has not verified a Juul to be a safe alternative for cigarettes.
The net worth for Juuls adds to the total of $12.8 million dollars, making it the number one E- Cigarette sold. The youth makes up most of the consumers market to the company. As stated by the chief executive of JUUL labs, Kevin Burnes, “Our intent was never to have youth use Juul”. He goes on to talk about how the numbers show that underage smoking is a problem. While most E-Cigarettes claim their products a safe alternative from real cigarettes yet one Juul pod contains the same amount of nicotine that equals one pack of cigarettes.
The world’s largest producers and marketer, of tobacco, cigarettes, and other based products recently invested $12.8 billion dollars into Juul. For over 180 years, Altria has been investing in tobacco company like Marlboro, John Middleton (black & mild), and U.S Smokeless Tobacco Company. In August 2018 Altria made $3.20 million dollars off cigarettes, juuls, vapes, cannabis, and alcohol.
Even though Juul claims to not want the youth as the marketed consumers for their product, Juul collaborates with Altria whos customer base remains young adults. Juul also claims to contain less risk than real cigarettes; however, the data proves the case false.