The World of Jeffree Star

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The World of Jeffree Star

Mallerie Buttler

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Earlier this week, Shane Dawson posted a video on his youtube channel exposing the secrets of the beauty community . Shane Dawson and multi-millionaire, Jeffree Star created a collaboration on the topic of what Jeffree Star knows best, makeup. Jeffree Star, owner of Jeffree Star Cosmetics, created a reputation for himself as being the most transparent makeup brand owner on youtube. The star made a world famous eyeshadow and liquid lipstick formula people purchase worldwide. Making thousands by the second, Jeffree Star knows all the tips and tricks of being a successful business owner. Shane Dawson, on the other hand, tends to be known for his conspiracy theory videos which get millions of views per day.
The two individuals share close to nothing in common, yet a friendship arose from their first collaboration made over a year ago. The newest three part series the duo made together exposes all the deep dark secrets of what happens in the beauty community and what it takes to make it in the beauty industry. In the series, Shane Dawson and Jeffree Star created an eyeshadow pallet, a mini eyeshadow pallet, liquid lipsticks, and so much more. The curtain hiding the secrets of what happens to create makeup products dropped during this collaboration. Prices of goods were told along with the personal amount Star pockets every year by his multi-million dollar company. Many brands feared of what would happen after the release of these videos because their products cost around $4 and retail for $50 while Jeffree’s products cost $20 to manufacture and retail for around the same price.
The creation of an eyeshadow pallet, along with other beauty products, took many months to accomplish. Not many people know how long it actually takes for a company to make their products, but with the access of these videos the questions of the consumers became answered. Jeffree gave the ropes to Shane when he let him choose colors, names, and an overall theme for their makeup collaboration. The release date of their makeup set has yet to be released, but according to the reactions to the fans of both Shane and Jeffree, they expect to make more money on this collaboration than ever before.